Nice to see you,

I’m Julie, a Product / UX Designer passionate about utilizing innovative technologies to craft user-centered solutions that address real-world challenges.

Currently pursuing a Master of Business and Science (MBS) degree at Rutgers University-New Brunswick (Flagship Campus) in Computer and Information Sciences with a concentration in Product Design.

Welcome to my Design Portfolio!

Experience

Rutgers University

Pursuing a Master of Business and Science (MBS) degree at Rutgers University-New Brunswick (Flagship Campus) in Computer and Information Sciences with a concentration in Product Design. GPA 4.0/4.0


Prototyping, Tableau, Marketing

Design Experience

Currently working as a User Experience Designer, specializing in creating intuitive and engaging mobile applications and responsive web designs. Experienced in prototyping, from wireframes and mockups to low- and high-fidelity prototypes.

Figma, Miro, AdobeXD

Photography Experience

Specialized in Studio Portrait Photography. Was recognized as one of the Best Maternity & Newborn Photographers in NYC & Hoboken (2020-2023) by Expertise.com



Adobe Photoshop, Lightroom

Projects

AeroDefense provides solutions to detect drones to protect critical infrastructure and high-value targets from aerial threats. 

Role: UX/UI Developer

Responsibilities:

  • Develop the AirWardenTM Live-Map Design System
  • Design, Create, and Deploy the AeroDefense Training Classes
  • Conceptualize the initial screens for AirWarden Live-Map Mobile

Project Duration: 05/2024 – Present

Barbarian Fitness

Role: UX/UI Designer

Responsibilities:
  • Created personas and journey maps to map out the user’s experience, pain points, and needs.
  • Designed wireframes, low- to mid-fidelity prototypes, and mockups for a fitness website and a mobile app to improve the overall user experience

Project Duration: 09/2023 – 12/2023

Barbarian Fitness

RuReg is a complex registrar system used at Rutgers University. 

Role: UX/ Product Designer

Responsibilities:

  • Led a 4-member team in the RuReg project, defining tasks, setting clear objectives, and establishing methodologies to achieve project goals.
  • Developed comprehensive storyboards, wireframes, and prototypes ranging from low to high fidelity to illustrate and test user interface designs.
  • Managed and executed a usability study, gathering user feedback to refine the user experience.
  • Applied the Likert scale in usability assessments, with 15 out of 16 enhancements receiving positive user feedback and 9 out of 16 recording a ‘strongly agree’ response regarding satisfaction with the RuReg user experience.

Project Duration: 01/2024 – 05/2024

KidVenture

KidVenture is an AI-powered platform for providing educational content for parents and caregivers.

Role: Product Designer

Responsibilities:

  • Identified market gaps  and user needs, setting the foundation for a targeted AI-powered educational platform.
  • Led the formulation of project goals and a roadmap, translating insights into actionable product concepts.
  • Developed prototypes and incorporated user feedback, refining our solution to meet and exceed target audience expectations.

  • Estimated development costs, ensuring alignment with budgetary constraints and project objectives.

Project Duration: 09/2023 – 12/2023

RuBuddy is an AI-powered mobile application aimed to improve the university experience at Rutgers University.

Role: UX/UI Designer

Responsibilities:

  • Conducted user research and brainstorming sessions
  • Developed an Affinity Diagram, Personas, User Journey Map, and User Story Board
  • Designed wireframes and prototypes
  • Executed Usability Testing and Heuristic Evaluation to enhance user experience

Project Duration: 09/2023 – 12/2023

IPS Suite

IPS Suite is an app for professional photographers who need a reliable and user-friendly In-Person Sales (IPS) tool that allows them to sell their artwork on virtual walls when they travel to their clients’ homes.

Role: UX/UI Designer

Responsibilities:

  • Performed comprehensive user research and developed detailed Personas
  • Mapped out Userflows and User Journeys to enhance understanding of user behavior
  • Designed and iterated on wireframes, moving from low- to high-fidelity prototypes
  • Conducted interaction design to ensure intuitive user interfaces
  • Executed usability studies to refine and optimize user experience

Project Duration: 01/2022 – 10/2022

IPS Suite

Role: UX/UI Designer

Responsibilities:

  • Conducted comprehensive user research and usability studies
  • Performed competitive analysis to inform design decisions
  • Created paper and digital wireframes
  • Developed and maintained a design system
  • Designed low- to high-fidelity prototypes
  • Implemented SEO optimization strategies
  • Developed websites using WordPress Elementor

Project Duration: 12/2022 – 01/2023